How Justin’s Nut Butter Went Against All Odds: Interview With Justin Gold

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We are huge fans of Justin’s Nut Butter products (Maple Almond!) over here at BB and this interview was truly a treat for us (literally). Justin Gold is the brains and creator behind this awesome company. His story is one that you can’t help but love and truly admire. Justin moved to Colorado, got some roommates and then had to keep them from eating his homemade peanut butter which is where the idea for his product was born. From the start Justin constantly had to go against the odds to make his idea a reality. He’s such a genuine guy that you as an entrepreneur can learn from whether you’re trying to get your product on the shelf or just starting out your business venture. Learn more about Justin and his full story here via Entrepreneur.com.

 

Here’s a few highlights from the interview:

  • The big guys told him that he couldn’t create the product he ultimately wanted to so he created his own machine to make it all work.
  • He put the product on the shelf and failed at first but it actually created his aha moment.
  • Why he decided to create a more simple/clean branding style for their products.
  • Why it’s important to get seed money from family and friends.
  • His tips on getting your product on the shelves and how to stand out from your competition.

Learn more and connect with Justin: Website, Twitter, Facebook

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About

The Business Beware Show is the edgy, non-fluff show for business owners and customers that brings you business humor, customer service with a twist, business advice and interviews with small business owners from all over. Hosted by father/daughter duo Robert and Ashley Bodi, who are small business owners that live in the shoes of everyday business owners and know all about the ups and downs of what it's like to own a business. Featured in BusinessWeek, Entrepreneur Magazine, Wall Street Journal, ABC, Business Insider and more.

4 Comments

  1. Hannah King /

    I LOVE THIS PRODUCT! Truly enjoyed listening to Justin’s tips in this interview. He’s such a humble guy but not afraid to work hard. We are getting ready to launch our product and this definitely gives us something to think about!

  2. Jessica M. /

    I keep this stuff in my purse everywhere I go! It’s so inspiring to hear the story behind the business and kuddos to Justin for even creating his own way to make the peanut butter!

  3. Ashley /

    Glad you enjoyed it Hannah! Justin truly is a great guy and it was so much fun to “pick his brain.” Hopefully you took some things away from this for your own product launch and best of luck to you (and of course keep watching to learn more! 😉 )

  4. Ashley /

    We keep this stuff handy too Jessica! It was so cool to speak with the brains behind the product. We loved the fact that he created his own machine to create the PB even when others said it couldn’t be done. That’s a true entrepreneur.

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