The question that seems to come up a lot with viewers is, “What’s the toughest thing about starting your business and how did you overcome it?”

Here’s what we had to say along with some of our experts:

“Staying focused on the longterm goal.”

“The toughest thing about starting my business was that I started my business right in the middle of the downward spiral of the economy… when all marketing budgets were cut. I knew it was going to be hard, so my plan was to go to networking events, just join organizations and boards, volunteer and just get my name out there, so that when budgets were back, they knew exactly who I am as a person and what I do for work. To overcome the obstacle, I just stayed focus on the longterm goal. Starting your business has many ups and downs, probably the biggest roller coaster you’ll ever be on. But those who make it through the hurdles will be so happy they did. Owning a business isn’t for everyone, luckily the first few years will determine who can handle. You have to learn how to brush things off, speak up when you should and know how to promote yourself. The first thing any new business needs to do is get exposure. Focus on that, and you’ll be ok.” Alfonso Santaniello, @AlSantaniello


“The toughest part is the in-between.”

“The toughest part of starting my business was the ‘In-Between’. That phase between starting up and actually having enough business to be solely self-employed. For me, during that phase, I worked a full time job, and then worked 8-10 hours in my business afterwards — for over 3 years. Because my company is client-based I needed that time to build up my reputation and customer spread. There were plenty of days that I was overwhelmed, overworked and overloaded, but with sheer grit and determination I stuck it out—and today, I’m so glad I did. By taking that approach with my start up, I was actually able to get my company started and stable and completely debt-free. While you’re in the “in-between” stage just keep your eyes on your goal and take one day at a time — You WILL get there!” JP Jones, @Paige1Media


“There is always that uncertainty.”

“The toughest thing about starting your own business is probably the uncertainty associated with it. When you begin, you don’t know whether you’ll be successful. Starting a successful business requires a complete commitment to seeing the idea through, but it’s important to be flexible in your approach. Many business start one way and meet with success as something different. I overcame this challenge by remaining open to the possibilities of how my business could look and who we could serve.” Lisa Nicole Bell, @LisaNicoleBell


“Daily communication is a must.”

Initially, we enjoyed having one-to-one relationships with our hosting members, but like most of you know, that’s not always the most effective way of doing business. We turned to video as a scalable solution. We have made recording video tutorials a priority, along with our weekly live streaming shows on Use video, especially if you are a service based business, in your support and in your daily communications to help your customers get to know the people behind the brand. Jennifer Donogh and Kathy Nelson, @OvalEyeTV


“It’s more time investment than you think.”

You do not realize how much time you have to invest when you start a new business. If you are not prepared for the time investment that it takes to get a business off the ground, then you are setting yourself up to get frustrated and burned out. To overcome this, you need to start a business you are excited and passionate about. You can overcome anything if you love what you are doing. Paula Bodi, @BizBewareShow


“Make sure you don’t discount your audience.”

“When we first launched Business Beware, we assumed our target audience were “contractors” and really only concentrated on reaching out to that industry. We started getting emails from people that were different types of businesses wanting to use the site and we quickly realized that we were missing out on a huge audience! Make sure you know your target audience even or be open to a potential new crowd. Ashley Bodi, @BusinessBeware


“The best advice I can give is to spend less and work more…”

“What I mean by that is before you buy anything, give it a month or so and if you still have ot have it and have the money, then purchase it. Do everything you can from the start your able to to save on wages. Do not spend any money on consulting fees, excessive advertising or any other useless fees. Remember that your a small business and all you customers want is a good product at a good price with good service and everything wiil fall into place.” Robert Bodi, @Bodisms



What’s the biggest hurdle you have overcome when you started your business?