How ROAR Motorcycles Is Making Waves In Their Industry: Interview With Kathy Tolleson

You know how there’s certain people that just can literally make you smile by their enthusiasm and genuineness? Kathy Tolleson of ROAR Motorcycles is that person. We came across her interview on and immediately her story pulled us in. She is a grandma that had a love for motorcycles and took the leap to create her business with ROAR Motorcycles. Their industry is largely dominated by males but Kathy wanted to cater to the women riders and create custom bikes for them.

In an interview with CNN, Kathy says that they don’t do a ton of advertising simply because the bikes are their word of mouth around town. This just shows you that if you think outside the box and find a niche that others will take notice. The other thing we love about Kathy (just a few of many reasons) is that in our interview she says that “businesses need to support each other, because each business has helped create a path for each other.” These are wise words and we whole heartedly agree with this. Too many times businesses are in competition with each other rather than helping each other along the way. Enjoy the interview, also check out the interview with Kathy on HLN below.

Learn more about Kathy and ROAR Motorcycles: Website, Twitter, Facebook

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The Business Beware Show is the edgy, non-fluff show for business owners and customers that brings you business humor, customer service with a twist, business advice and interviews with small business owners from all over. Hosted by father/daughter duo Robert and Ashley Bodi, who are small business owners that live in the shoes of everyday business owners and know all about the ups and downs of what it's like to own a business. Featured in BusinessWeek, Entrepreneur Magazine, Wall Street Journal, ABC, Business Insider and more.

1 Comment

  1. Tammy Sanders /

    I am part of the sisterhood at ROAR and absolutely LOVE it! All the staff treats everyone like family with such a sincere caring kindness. It’s like visiting with your favorite friends whenever you stop by. And we stop by often just to say hi. I am 47 years old and my admiration for Kathy is beyond description. It takes no time at all to realize her interest in each person is genuine. There is no “salesperson” persona; what you see is what you get, real people just wanting to help. She simply loves to spread her passion, wanting every woman to feel the freedom and empowerment a motorcycle ride can provide. I have ridden for years and admire her willingness to take that intrepid extra step putting her future on the line to bring her passion to others. Kudos to you Kathy!

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