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Is Google+ something your small business can benefit from?
Everyday there are new social media platforms popping up where people will say to use this, use that one but what will truly benefit your business? Some social outlets can be very useful for a business especially if you’re selling products nationwide and trying to reach a large scale audience. If your sales and customers are local you may benefit more from Facebook with your customers and posting coupons, updates and fan photos etc. Just completely depends on who you’re trying to reach and how broad your audience is. Some compare Google+ to Facebook but there is still a little bit of a difference but apparently Google just hired Kevin Rose of Digg to work on Google+ so there may be some really awesome features coming soon.
No matter what social media you choose to use just make sure it’s benefiting you and not taking up too much of your time. If you waste too much time on it then it takes away from your business operations. And don’t feel like you have to use all of them. Try some and then go with your favorite or where you see results. AND most importantly, BE SOCIAL. There’s a reason they call it “social media.” See what our expert Alyssa Gregory had to say about the question sent in by a viewer.