Are you still confused about the social media craze? Don’t worry, so are a ton of other people.

Don’t put all of your eggs in the social media basket.

Too many articles out there (literally thousands a day) state that social media is the most important thing you should do at this moment in time. While it’s important, it’s not the only thing you should be concentrating on with your business. Why? Because not everyone is on social media (actually even 60% of small business owners don’t use social media at the moment) and if you only concentrate on that then most likely you’re missing out on a HUGE audience of customers for your business. Also it can take up a lot of your time, and time that you should be putting into your actual business. There have been some great success stories from new business owners who use social media to their advantage and even build their audience through a certain platform. Take Mari from Foiled Cupcakes for example, she built her customer base through Twitter without even having a storefront. Watch the interview with her here to learn how she did it. Does this work for everyone? No, not always but it can be a successful tool if you use social media the right way.

Face to Face will never go away.

It doesn’t matter how many years go by or how far technology moves forward, face to face interaction will never go away. An email is easy, Twitter is convenient and to the point but there is nothing like chatting with someone and putting a face to a name. Yes, some that you meet in person you wish you would have just sent an email but it’s still a win-win situation. When you talk with people in person it gives them a chance to see the face of your business and brand. Think about how many people you admire or respect because of what they do. What happens when you get the chance to go shake their hand? You immediately like their business even more (or maybe even less but you get the idea). Be real and be upfront.

What’s the best way to use social media?

There are a a ton of experts out there trying to sell you on how to use social media as if there is some “secret tips” you need to know. Here’s the inside scoop (and it’s free), it’s about “being social.” Seriously, that’s it. Be transparent because most can sniff out people who are only there to promote their products and/or business. Think about what you love when you see other brands and apply that to your strategy as well. Study others in your field and watch what works or doesn’t work. People make social media way too complicated when it should be fun and a way to give your brand a voice. Often small business owners jump on Twitter and have no clue what to do and update once or twice a week (sometimes even the same tweet). Don’t be that person, it’s about consistency. So now that you know the “secret” to social media, get out there and do it.

Should you venture over to social media?

This is a question we hear and see all of the time from small business owners. And our answer…yes. Should you jump onto all of the social media outlets? No. Go with one first and master it. You don’t have a ton of extra time to spend on it so use the small time you do have and give it a shot. Social media can be a great way to make connections with those you never thought you could ever reach by just email or phone. Check out this expert tip from Mike Michalowicz about social media.
Should you only use social media? No. Too many right now are using social media as their sole communication and it’s not the best thing for your business in the long run. 1. You can miss out on some great people not on social media. 2. You forget how to actually carry on a face to face conversation with those around you and even your customers.

Social media is a great tool to use for your business but just don’t get caught up in the wave of experts trying to tell you that there’s a secret on how to use social media. There’s no secret, it’s called being social. Never forget how important face to face is when dealing with customers.

What’s your take on using social media?
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