We came across an article the other day featured on Mashable about a cupcake business in the UK who decided to use Groupon for their business. Long story short, the business decided to offer a 75% off offer for customers and they found themselves with 8,500 who signed up to buy 12 cupcakes at $10 from the regular $40. They were so swamped that they had to bring in extra help to bake all the cupcakes for the swarming customers. The owner said “Without doubt, it was my worst ever business decision. We had thousands of orders pouring in that really we hadn’t expected to have. A much larger company would have difficulty coping.”
A small business can get overwhelmed with a large group of customers that come in, especially when they don’t completely count on having that large of a crowd come in. They probably shouldn’t have had such a large percentage off of cupcakes when that is their sole product they sale and count on.
Many small business owners have strong feelings about Groupon whether they love it or hate it. Have you ever used Groupon? Was it a success or a flop?
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