Business Beware’s Start-up Spotlights

The founder of the start-up:

Alex Wagner and James Walsh are the co-founders of Cutting Edge Gamer.

What sparked the idea for Cutting Edge Gamer:

At his previous job, James was covering the gaming-hardware industry looking at the trends and growth of the industry for four years. He was amazed by how quickly new generations of graphics cards were coming out (every 6-8 months) “cannibalizing earlier generations at an extremely fast pace.” These upgrades were costing enthusiast gamers a pretty penny every time an upgrade would come out… once or twice a year. Sparking an idea in James’ head, why buy graphics cards if you could lease the most recently updated cards instead??

Some background on Cutting Edge Gamer:

Although the idea began brewing in 2008, the company was not fully put into motion until April 2010. And it was not until September 2010 that the website was launched. With a company nearly at the one year mark, Cutting Edge Gamer has witnessed a tremendous customer adoption, vastly exceeding the crew’s expectations.

Cutting Edge Gamer leases high end graphics cards at a low monthly rate with the opportunity to upgrade at any time for free, their “Infinite Upgrades Program.” James and Alex understand that gamers want to have unlimited access to their favorite games without having to worry about constantly upgrading cards, Cutting Edge Gamer enables gamers to stay at the top of their game without blowing out their budget!  Lease terms are 12-months (new 12-month terms start whenever gamers choose to upgrade). We also provide a “Buy Out Option” at the end of the 12-month term should gamers wish to keep the card.

Why we think they’re awesome:

We love that James and Alex took something that they were passionate about and made it better! They saw a possibility to make something more appealing to enthusiast gamers, and make it cheaper and more user friendly for them to use… after all isn’t that what it’s all about? Awesome job guys, keep it up!

Be sure to check out their website and check for new and upcoming deals and products!

Connect with Cutting Edge Gamer:  Website