The Truth About Branding Online

Brand Spankin New Radio Show: How To Brand Your Small Business Online

The word “branding” is so broad these days when people talk about it and sometimes it can get lost in translation with everyone saying different things related to this topic. What works for big corporate people doesn’t necessarily work for the small business owner. But the one thing both need to do is to “be the voice behind the brand” while using any type of social media for their business.

Too many small businesses get it wrong with using social media because they’re not sure how to actually use it. In this episode we break down a few things about branding yourself online as a small business owner. Also with the latest fiasco of Mr. Weiner in the press for his social media blunder we shed light on how you can learn from something like this while promoting your brand online by not being “too personal.”

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Here at BB we are straight forward small business people that know the value of a dollar and don’t buy into the traditional advertising media. People trust us and we know what they like to see and hear as business owners so why not let us talk about you to those who trust us? Feel free to contact us about sponsorship opportunities at sponsor (at) or learn more here.


The Business Beware Show is the edgy, non-fluff show for business owners and customers that brings you business humor, customer service with a twist, business advice and interviews with small business owners from all over. Hosted by father/daughter duo Robert and Ashley Bodi, who are small business owners that live in the shoes of everyday business owners and know all about the ups and downs of what it's like to own a business. Featured in BusinessWeek, Entrepreneur Magazine, Wall Street Journal, ABC, Business Insider and more.

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